The Fishermen’s Friends are a choir of trawlermen, ex-trawlermen, locals and lifeboat operators that hail from Port Isaac in Cornwall. We got together with the Young’s fish and came up with a slightly different take on two well-known sailor’s shanties that we turned into two music videos and two TV ads over the course of a four day shoot in the West Country. I can safely say I’ve never been so cold. 


I was creative director on this campaign for Mother, and it was directed by Peter Cattaneo at Academy.

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